So, you’ve launched a website. Being a website owner can be exciting and rewarding, but it also comes with many responsibilities, especially on the security side of things. Keeping both your own data and user data safe and secure can often be a costly endeavor.
Fortunately, there is one area of web security where you can afford to be cheap: SSL certificates. Read on to find out the benefits of opting for the more affordable digital certificates.
Just in case you aren’t in the know about the overall benefits of SSL certificates in general, we’ll start there.
1. Your site will be more secure
While SSL certificates aren’t the be-all and end-all of website security, they’re certainly an important component, especially in this day and age, when web browsers will consider your website to be unsecured if you decide to go without one. That’s just a recipe for disaster and a surefire way to lose potential users and customers.
So, why are they so important, anyway?
When you install an SSL certificate on your site, it enables HTTPS, which means the connection between the user’s computer on your browser is encrypted. Any information sent over an encrypted connection cannot be read by malicious third parties, keeping the private data of everyone involved safe and secure. You can probably see why they’re considered essential in an age where data breaches are becoming more and more commonplace.
So, you might be wondering if SSLs are something you can afford to scrimp on. Yes, actually, because…
2. Cheap SSLs are just as good as more expensive ones
All modern SSL certificates available on the market today are created equal. No matter what the marketing says, no SSL is inherently more powerful than another, nor does it have “stronger” encryption. All of them offer the same 256-bit encryption. While price sometimes does indicate better quality, this is not the case with SSLs.
When shopping around, don’t focus on price, but rather what else the SSL store offers. How is their customer service? Does it have good reviews? What is their returns policy? And, most importantly, who is their partner Certificate Authority and do they have a good reputation? All of these are far more essential factors to consider than price.
3. You’ll save money in the short and long-term
This might be a no-brainer, but we’ll go ahead and say it anyway. If you’re not discerning about SSL certificates, it can end up increasing your security costs and eating into other areas of your budget. Too many expenses can be prohibitive, particularly if you’re just starting an online business. Save yourself the stress by going for a cheap, just as effective SSL. It will leave you with more budget to allocate to other pertinent parts of your website or business, such as marketing and web design.
SSL certificates can be many things, but expensive do not have to be one of them. Get a cheap SSL certificate for your site today and be safe in the knowledge that your site is just secure as a website with an expensive one.
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