Did you know over one billion videos are been watched on YouTube every day? Well, now you do.
As many people (including businesses) are turning to online media platforms like YouTube for video content, it’s only wise that you jump on the trend and explore the opportunities the trend presents.
In addition to the exposure you will get from YouTube, you can also make money online by starting your own YouTube channel. If you own a business, owning a YouTube channel will help promote your brand and connect with your target audience in a fun and exciting ways.
How to start a YouTube channel
Contrary to popular misconceptions about starting a YouTube channel, you don’t need a fortune or the best equipment to start a YouTube channel. We will guide you on how to start a YouTube channel and monetize your ideas — it all boils down to making some bucks, right?
So let’s get on with it already.
- First, you need to create a YouTube account.
- Create a captivating channel art
- Put up a catchy profile and plan your content.
- Create a riveting channel trailer for your launch
- Make your debut by posting your very first YouTube video.
If you follow through with these steps to this point, you can now proceed to the next phase of your plan — monetizing your YouTube channel.
- Always remember to optimize your videos (we will discuss more on this soon)
7. After posting your video and optimizing them to increase search rankings, you have to be consistent.
8. Promote your channel and stay in touch with your community (engage them with your contents)
9. Invest in YouTube Ads
10. Last but not least, track your metrics to assess your performance and optimize your channel accordingly.
Okay, that is a quick rundown of the steps you can follow to start your YouTube channel and start raking in good money.
Optimize your video for search and ranking
Earlier we mentioned “optimize your video” and promised to throw more light on it. Here we are. video optimization is key and essential to the success of your YouTube channel, unless if you are not interested in making money.
What does it mean to optimize your video?
Think about it this way. According to Statista, at least 500 hours of YouTube videos are uploaded every minute. Every minute — sixty seconds. So, the million-dollar question is what can you do to make your content stand out?
That is where video optimization comes in. You need to optimize your YouTube videos before uploading them to your channel. How?
You need to research relevant and popular words people use to search for information in your business niche — now, those words or phrases people use to find information that is related to your YouTube channel content are known as keywords.
So, you have to research those words and incorporate them into video — that way, your contents have a higher chance of popping up on top of search results. And you know what that means. More views and more views equal more money.
How do you incorporate keywords into YouTube videos?
You have probably been wondering and asking yourself, how do you incorporate keywords into YouTube videos? We thought you will ask and we have got the answer for you.
You can optimize your YouTube videos by including them in your video descriptions, titles and tags. That way whoever types in any word that is related to your content information will most likely see your posts and make his way to your channel.
What equipment do you need to start a YouTube channel?
While other content creators insist on costly cameras and sophisticated video editing software to make their videos, you can make do with your smartphone camera and still put up amazing content.
As the famous saying goes, it’s not about who owns the best tools. It’s about who puts it to good use. Those may not be the exact words but it’s something along that line.
So, it doesn’t matter what equipment you have, just make the most of what you can lay your hands on. The goal is to make your YouTube channel stand out and attract traffic.
Here is a list of the basic equipment you need to build your YouTube studio.
- Get a good camera (not too expensive or high-end) and a tripod.
- Lighting equipment like ring light lamp
- You need a microphone
- Video editing software
This list sums up virtually all the equipment you need to start a YouTube channel. In addition to all of these, you need to be creative with your content and make your channel stand out.
Having read through this article, you should already have insights on how to start your YouTube channel. You can also see that you don’t have to break a bank to buy costly equipment too.
While you are at it, you can explore means of monetizing your YouTube channels like applying for a YouTube partner program, connecting your account to Google AdSense, consider ad placement and sponsorships and selling products and services.