As someone whose business revolves around health and fitness, you need to get that message across as efficiently as possible. Especially on social media where it’s likely that you’ll find your potential clients. To sell yourself as someone people should come to if they’re looking to make healthier life choices, you need to show people that you’re someone who’s living that life. In other words, it’s not enough to simply show that you’re qualified to be a personal fitness trainer on paper. You need to live that life and brand yourself as a fitness guru.
Branding can be a tough journey, especially if you’re not sure what content will make you more reliable and trustworthy, and what won’t. Well, that’s why we’re here. In this blog post, we’ve compiled some foolproof strategies for you to successfully promote your brand as a personal fitness trainer. Let’s take a look!
1. Offer free fitness trainer tips
A great way to build your credibility and show people that you know what you are doing is by giving people an idea of what your training is all about. Occasional posts that highlight specific tips will not only make your product legitimate but will also serve as an important piece of information that will entice people to follow you.
You can create a fun little photo to show off your tips. If you are not good at creating images, PosterMyWall fitness poster templates may be what you need. Just customize the ready-made template, make it fun with pictures and emoji, add your tips, and share them on your page. It’s that simple.
You can make this a common occurrence so that your audience has something to look forward to. For example, the “Wednesday Eligibility Tips” item can be part of your regular shipping schedule.
You can even post these tips as a video. Check out this post by fitness trainer Jeanette Jenkins who outlines self-care tips. This is healthy, good, and constructive content that everyone will love!
2. Post regular inspirational quotes
Part of being a fitness coach is to use your platform as an inspiring and inspiring place for people who want to start their fitness journey. You can do this by using encouraging quotes. Even if they fail to get people to the gym, they will establish you as a kind and driven coach who wants nothing but the best for their clients.
You can post your favorite quotes as fun pictures representing your product. For example, consistent background color or a consistent quote font would be nice. Your quotes can come from your favorite fitness gurus, or they can be your quotes. Just make sure they are constructive, encouraging, and engaging.
You can find inspiration from fitness guru Shauna Harrison, who posts an inspiring quote on her Instagram page every day. The font is flexible and minimalist and encourages people to be the best.
3. Be authentic
If you promote yourself as a fit and healthy organization, people will not be able to associate with you. So don’t be afraid to risk your site. Open your audience. Show them that you, like other people, have good and bad days. There may be days when you feel you do not want to exercise. Or if you eat a lot of carbohydrates in one day. Share those moments with your audience.
You can also share photos and videos from your daily life. For example, a healthy video downloads your kids from school. Or your picture has a relaxing Sunday with your best friends.
Fitness coach Robin Arzon did this just to connect with his audience. Here he shares a funny video of himself and his family on a typical Sunday. This post got him a lot of engagement and loving words from his fans.
4. Share quick home workout videos
This is another way to provide valuable information to your fans while establishing your credibility as a fitness coach. You can make your short videos showing the quick exercises people can do when they wake up or before bed.
The good thing about these videos is that if people like them, they will always come back to them, increasing your visibility and reach.
Think of these videos as captions for your class. Always accompany these videos and captions that tell people how to register for your classes, and what they will gain by doing so.
This video of fitness trainer Traci Copeland is a perfect illustration of this point. Traci has shown many fast tests set for high-quality music. Like him, you too can be creative with your video the way you like it.
Upload your video as a Reel on Instagram to get the most engagement. You can then repurpose the video on Facebook and TikTok.
With these strategies, you’ll be able to build engagement on your social media in no time. And as your fitness trainer brand grows, you’ll see a huge spike in your number of clients and overall reach.
Photo by Julia Rekamie