The other day I went to visit our friend Cristina, the founder and owner of Yoya–a fantastic children’s clothing, furniture, and toy store in the West Village. We are thrilled to say that she is also a new contributor to Momfilter. She had on a grey t shirt and an oversized cotton scarf wrapped around her neck. Somehow the combination, while simple, looked incredibly chic. The scarf, which is Cristina’s own riff on what in Tunisia is called a “fouta” (sounds like doo-dah), is the ultimate multi-tasker. “You can wear it to funk up a look, but they are great for beach trips, stroller blankets, dressing up furniture, or even as towels,” she explains. “One is never enough–moms keep coming back for more.”


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Comments (5)


  1. Posted by: B and V

    Gotta have it! Any ideas where to buy?

    • Posted by: Yolanda Edwards

      Cristina sells them in 2 sizes–I think she is wearing the small one here. Call Yoya and find out what colors she has in. She is launching her online shop soon, but it’s worth buying the old fashioned way!

  2. Pingback: momfilter « Yoya Blog

  3. Posted by: blu

    too cool…any how to’s for tying up my scarf like that??

  4. Posted by: Leann

    I also use my scarves of this size as a baby sling! So great during the toddler time when kiddo wants to walk/be carried/walk…. Just learn to tie a slipknot in it, and even pretty thin scarves can do part-time sling duty. I’ve been making some for sale recently in exactly the right dimensions, but many long rectangles will work. Every mom of young children should have this skill.

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