Full disclosure, the impetus to go into a JCPenney’s recently was because of the Martha Stewart housewares lines that launches in May. I went to check out the changes that Ron Johnson & Co, the genius behind the Apple stores, had made to JCP. While things are still in transition, I was amazed to see how fresh and modern certain areas of the store looked. Check out how cute these stripes from Joe Fresh (pictured here) are. And everything is SUPER cheap. JCP’s own label was surprisingly great as well. Bright gingham button downs  and skinny jeans are cute and also dirt cheap. I will be going back as the new retail boutique experiences unfold in upcoming months.


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Comments (3)


  1. Posted by: Mamacita

    I’ve been following your coverage of JCP, impressed with how the girls line is doing. So excited to see that Martha will be there as well! Now if we could just get some natural fibers into the plus-size department, that would be a REAL miracle.

  2. Posted by: TrishO

    Mamacita, check out this new Joe Fresh line. I was in jcp the other day and noticed it goes up to 16/18 or so. I don’t know if it has a xxl but the xl is very roomy. I was very taken by the fabric quality. The clothes are a target price point but the fabric seemed much nicer in general. I was very impressed.

  3. Posted by: DV

    Joe fresh is a clothing line from here in Canada based from a grocery store.Strange that its in the u.s now, the children’s clothing is great but pooooor quality for adult wear.

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