There has been a fair amount of press around the new directions JC Penney has been taking under the leadership of Ron Johnson (of Apple and Target fame). I was a bit surprised when I heard Nick Wooster (men’s fashion world street style icon ) had made the move from stints at Neiman’s and Park and Bond to head up the men’s design direction for the new JCP. I decided to go check it out myself in my “local” JCP in the Middletown Galleria Mall. Ok, I was totally impressed. The basics for spring were right on mark with striped sweatshirts and polos and flat front cotton shorts in terrific colors. The cuts where definitely slimmer and better fitting than the vanity sizing that was previously JC Penney’s style (F’ing HUGE). There where also some definite stand outs in suiting as well, I loved the cotton blazers under the Stafford line. Great modern cuts, nice fabric and clever detailing. There is no reason why most of these basics could not be woven into any wardrobe. As a side note there were some nice pieces in the new line from JT, William Rast- like the Indigo cotton jersey blazer ( I have one from the Japanese label Engineered Garments that was 5X the price) and the waxed cotton camo jacket/shirt. Definitely geared to the modern style-forward customer—and I’ll tell you—most of the stuff was sold out….

Dadfilter is written by Matthew Hranek, the author of the blog The William Brown Project, a photographer, and a contributor to


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Comments (5)


  1. Posted by: Dina

    I told my husband about this post and we went to a JCP near my parents’ house. Okay, you were right — we got four pairs of the JCP flat front shorts.

  2. Posted by: nearsighted

    I’m in. Went to the JCP in Culver City, LA. No one in the store but lots of preppy/stoner/cottonlover good stuff in good colors at half the price of JCrew.

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  4. Posted by: TrishO

    I know I am late to this but was in jcp this weekend. They have a new line called Joe Fresh or something. Very cute and good price. Fabric was very nice. I live in a small Midwestern city that does not have much shopping variety, but we do have a JCP. I always shop jcrew etc online but I think I will check this option out more often.

    • Posted by: Yolanda Edwards

      Trish that’s so funny because Pilar must have gone into JCP right when you did and discovered the Joe Fresh line…and wrote about it today!

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