A friend from my old days at W Magazine introduced me to the LA-based designer, Natasha Barrett, who started this new kids line called Curio+Kind with her business partner/best friend, Anita Pocsik–who happens to live in Budapest. They sent us some samples to look at, and since they were so cute, we asked our photo/fashion team (um, that would be my husband and my daughter) to do some pictures with the clothes.
When I asked them about the genesis–and driving force–of their venture, this is what they said:
“While formed out of our desire to clothe our own kids, curio+kind is, at its heart, the love child of two best friends on the opposite sides of the earth — one in Los Angeles, one in Budapest. The collection embodies the spirit of the global gypsy, blending vintage, urban glamour and cultural inspirations from around the world. In the end, our fearless children — and our husbands — are our inspiration and reason for everything.”
And of course, the purity and whimsy of their design infuses every last detail: We love that while the skirts are totally frilly and girly, they are also comfortable–they have this soft almost t-shirt-like inside layer. We also liked how the line wasn’t super matchy.
In my email conversations with the partners Natasha and Anita, I was really impressed by their passion for their project, and their spirit. This description of their project which is posted on their site says it all:
“Who we are: a magazine editor, a fashion photographer, an accidental artist, a writer, a collector of 18th and 19th century curiousities, a woman who loves kissing her kids, a woman who is inspired by her husband, a chick from Budapest, and Angelino, a filmmaker, a finger painter, a shoe collector, a flip-flop girl, a messy cook, a wine and cheese aficionada, a swimmer, a beach-comber, a Malibu dreamer, a Weimeraner liver, an off-the-beaten-path traveler, a clothing designer, a mother, best friends for life.”
This July, their line will be available on their website, and at numerous stores around the country (see the list on their site). You should definitely seek it out.